Book an Appointment
The Bridal Shop offers a variety of upgraded and enhanced shopping experiences. Enjoy a bottle of champagne, or upgrade to a charcuterie board of your choice in a private, chandelier lit boutique suite. We always promise a pampered and personalized experience here at The Bridal Shop, the following appointment upgrades take your shopping experience to the next level! Treat not only yourself, but your entourage to the ultimate bridal shopping experience so that your wedding planning milestones are incredible memories for years to come. More time, more attention, and more bubbly never hurt!
Bridal Appointments That Reflect Your Love Story
Every bride has a beautiful love story to tell.
Let's celebrate yours!
The day you find your wedding gown should be just as personal and memorable as the day you said "Yes!"
Your bridal appointment experience is about celebrating you and the love you have found, surrounded by those who have loved and supported you along the way.
Welcome to The Bridal Shop...
Where love, elegance, and timeless beauty come together to create unforgettable moments. For two decades, we've been the heartbeat of the bridal scene, crafting unforgettable moments for brides and grooms alike. We provided not just wedding dresses but, bridesmaid dresses, show-stopping tuxedo/suit rentals and purchases, and all wedding attire, but also a warm embrace for every bride-to-be who walks through our boutique doors.
We believe that shopping for your wedding dress should be a celebration! Our stylist strives to spread love, positivity and words to empowerment to each other and to all of our clients, to create a safe and relaxed environment where you can just be yourself. We take pride in our large gown selection and only choose the best quality and price point from the best designers.
Not only will you find the perfect wedding dress, but our priority is to make sure all of our brides feel like their best self on their special day!
Choose Your Perfect
Bridal Gown
Shopping Experience
Our expert bridal stylists are certified and trained by all designers to create a personal and specialized experience. In addition to a wide selection of gowns The Bridal Shop provides all the bridal accessories your heart could desire.
Located in the City Center Square Coralville, IA
At The Bridal Shop, we believe in creating unforgettable bridal experiences for our brides with a twist of chic, timeless and fashion-forward styles. Everything in our boutique is hand selected by the lovely owner to bring the most memorable bridal gowns and wedding attire to our Premiere Bridal Shop to make you feel special on your wedding day!
My sister and I both got our dream dresses here and had AMAZING experiences! Eleya is absolutely amazing - quick with helping you in and out of the dresses and completely at your service. She did not have an agenda to make a sale, but rather listened to my feedback and was responsive to my needs. The store is clean and comfortable and truly made me feel like a bride!
I had the BEST experience at The Bridal Shop! I immediately was blown away with how amazing my bridal consultant was. Cindy was very sweet, friendly, and knowledgeable. She made me feel comfortable and excited from the start! I appreciate how she helped me find dresses in the store that were my size to try on, as well as helping me figure out what style/shape suited my body type best. I found the most beautiful dress at this store. Their selections were excellent for girls that are curvy. I cannot recommend this store enough!!.
This is the first and last bridal shop I went to because I found the perfect dress for my special day! Lena was very helpful and didn't pressure me to make a decision at all, and I felt very comfortable expressing my feedback over the dresses I tried on. Eleya was also very nice and helpful as well. Customer service was good and overall I had a great experience! Lena was fabulous to work with and everything turned out amazing for the tuxes!!!!!I really enjoyed both visits for trying on dresses and received great advice for sizing from Lena. Overall I had a wonderful experience and more than appreciated the flexibility and attention XOXO Bridal gave to my wedding dress.Very helpful and nice young ladies to work with!Excellent Service, very knowledgeableCan't say how great XOXO and Lena were to me and my bridesmaids!! Lena went above and beyond for me in my bridal experience!Lena was fantastic! We were having out wedding at Bella Sala and she took great care of us. We rented our tuxes through XOXO. She put up with a very indecisive bride and gave us a number of different options. Lena was very polite and easy to work with! After visiting a number of different tux stores we chose XOXO as Lena was easy so easy to work with and it was a nice one stop shop for everything! The tuxes were similar in price to other places around!I called xoxo bridal with a dress style I loved online and they were so amazing to order the style in for me. I got to xoxo bridal and wanted a dress with no back but had straps on it and not to blingy. They helped me find the best dress for me and it happend to be the dress that I had called them about. The staff was so amazing for me and my needs they helped every step of the way I definitely recommend them to anyone looking for a bridal gown.Lena was fantastic! We were having out wedding at Bella Sala and she took great care of us. We rented our tuxes through XOXO. She put up with a very indecisive bride and gave us a number of different options. Lena was very polite and easy to work with! After visiting a number of different tux stores we chose XOXO as Lena was easy so easy to work with and it was a nice one stop shop for everything! The tuxes were similar in price to other places around!
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