Choose The Bridal Shop in Coralville, IA as Your Premier Bridal Boutique
Serving Brides in Cedar Rapids, Iowa City & Surrounding Areas!

Unique. Hip. Modern.

Whether you're planning an extravagant affair or a quiet elopement, your wedding dress is a representation of you. At The Bridal Shop, we work closely with each and every bride to create a personalized shopping experience. No matter what style you're looking for, we'll find the dress that suits you perfectly.

Our bridal boutique specializes in the latest trends in styles, fabrics and colors. Plus, we offer modern formal wear rental options for even the most fashion-forward shoppers. If you're ready to discover the wedding dress of your dreams, visit The Bridal Shop today.

All of our bridal appointments are free, excluding the ultimate experience. All purchases include a free garment bag for wedding gown and steaming of the gown! Please note, we are by appointment only! Addiitonally, if you're purchasing a dress from The Bridal shop, you will receive a $25 voucher to a gown preservation company. 

Proud carrier of

Mori Lee Gowns

The Bridal Shop has been serving the Coralville & Cedar Rapids, IA area since 2009. We specialize in Mori Lee gowns, but also stock many other designers in our showroom. Whatever style you're searching for, our experienced staff will help you find the perfect dress.

Our boutique staff will assist you in creating a complete bridal look from head to toe. The Bridal Shop offers gowns, accessories, jewelry and veils for you to try on with your dress. If you're looking for personalized, expert service, visit us today.

One-stop shopping for

all things bridal

The Bridal Shop boutique offers everything from elegant bridesmaid dresses to classic tuxedos. Whether you're shopping for a dress or are searching for a quality formal wear rental, our friendly staff will assist you every step of the way. Come visit The Bridal Shop for your bridal shopping today. Give us a call at   (319) 519-6633  for questions! 

★★★★★
I wish I could do more than 5 stars this place is amazing!!! I would recommend anyone getting married here not only for the venue but the amazing bridal shop.


MATTEAHA

★★★★★
I had a wonderful experience in this boutique! I will be suggesting this store to all my friends thank you!


ALLEYEA

★★★★★
Loved working with XOXO bridal. I will recommend them to anyone getting married in the future!


ANDREA

★★★★★
Lena was fabulous to work with and everything turned out amazing for the tuxes!!!!!


JENNA

★★★★★
I really enjoyed both visits for trying on dresses and received great advice for sizing from Lena. Overall I had a wonderful experience and more than appreciated the flexibility and attention XOXO Bridal gave to my wedding dress.


DELANEY

★★★★★
Very helpful and nice young ladies to work with!


SUSIE

★★★★★
Excellent Service, very knowledgeable


DARCI

★★★★★
Can't say how great XOXO and Lena were to me and my bridesmaids!! Lena went above and beyond for me in my bridal experience!


ALDEN

★★★★★
Lena was fantastic! We were having out wedding at Bella Sala and she took great care of us. We rented our tuxes through XOXO. She put up with a very indecisive bride and gave us a number of different options. Lena was very polite and easy to work with! After visiting a number of different tux stores we chose XOXO as Lena was easy so easy to work with and it was a nice one stop shop for everything! The tuxes were similar in price to other places around!


MOLLY

★★★★★
I called xoxo bridal with a dress style I loved online and they were so amazing to order the style in for me. I got to xoxo bridal and wanted a dress with no back but had straps on it and not to blingy. They helped me find the best dress for me and it happend to be the dress that I had called them about. The staff was so amazing for me and my needs they helped every step of the way I definitely recommend them to anyone looking for a bridal gown.


KAITLYN

★★★★★
Lena was fantastic! We were having out wedding at Bella Sala and she took great care of us. We rented our tuxes through XOXO. She put up with a very indecisive bride and gave us a number of different options. Lena was very polite and easy to work with! After visiting a number of different tux stores we chose XOXO as Lena was easy so easy to work with and it was a nice one stop shop for everything! The tuxes were similar in price to other places around!


KYLE N.